Superfun Console

For The Avalanches' Superfun campaign, Trade Arts designed and fabricated a physical gaming console prop built to sit convincingly inside a fictional retro hardware universe. The result is part product object, part hero prop: a tactile, campaign-ready artefact with enough detail to read as real hardware across photography, video, and online storytelling.

Scope

Our role covered the physical translation of the console concept into a finished object. Form, scale, detailing, surface finish and graphic integration were resolved so the piece could work both as a close-up prop and as a believable product object.

• Design-to-fabrication development
• 3D printed console body and components
• Controller and cartridge-world detailing
• Surface finishing, colour and graphic treatment
• Assembly, detailing and presentation for campaign use

Process

The build moved through digital development, printed parts, finish testing, assembly and final detailing. The aim was not just to make an object that photographed well, but one that carried the logic of real consumer hardware. Vents, controls, branding, scale cues and surface transitions all had to feel intentional.

Campaign context

The console appeared as part of The Avalanches' wider Superfun campaign, a release rollout that blended music, fictional technology and retro game aesthetics. The object was picked up by music and retro-gaming media as part of the campaign.