Real Madrid — World of Football

Real Madrid
Brand Experience

Trade Arts delivered the design and immersive build for the Real Madrid World of Football Experience — a touring pavilion of roughly 1,600 sqm (50m x 30m) combining unique physical and digital interactives, a 360° cinematic match-day experience, an EA Sports FIFA Arena, and a stunning collection of Real Madrid's most famous trophies and memorabilia.

Four visitor zones
  • A trophy and memorabilia gallery with audio-visual displays and interactive technology tracing the club's history and victories
  • A 360° Cinematic Match Day Experience capturing the energy of match day at the Santiago Bernabéu
  • The Come Play! interactive zone — test your power, speed and accuracy against the first team in the Skills Arena, plus the EA Sports FIFA Arena and a giant 16-person Fuzbol Battle Zone
  • A merchandise zone with green-screen photo experiences alongside the latest Real Madrid C.F. range
Outcome

A turnkey, tourable brand experience delivered from concept renders through build, prototyping, finished paintwork, delivery and installation.